AutoDesk, the makers of the market-leading AutoCAD computer aided design software for PCs, wanted its retail network to understand how AutoCAD stacks up against its competitors. Based on a number of articles written by CEATH Company’s Martin Ramsay, AutoDesk recognized its retailers could trust the unbiased analysis CEATH could provide and invited Ramsay to address a group of more than 1,000 retailers during AutoDesk's annual meeting.

CEATH Company prepared a competitive analysis of AutoCAD’s competitors and then conducted a demonstration for retailers, providing them with the information they needed to sell competitively against competing products